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A Wellness Brand Built Around the Rhythm of a Day
Read more: A Wellness Brand Built Around the Rhythm of a DayAn unexpected creator email led me to Energy Bird, a Canadian supplement brand with polished design, a thoughtful product system, and a corporate story worth a closer look. The campaign was not the story I expected The email was direct: buy an Energy Bird product through Amazon, use it for a week or two, then…
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I Built AI Tools to Work With My Brain, Not Replace It
Read more: I Built AI Tools to Work With My Brain, Not Replace ItYesterday, I wrote about something I think we’ll be talking about a lot more as AI becomes embedded in our everyday lives: the more technology we have available, the more important the human side of business becomes. People still want to know who they’re buying from. They want behind-the-scenes stories, conversations, opinions, mistakes, experiments, and…
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Surprisingly, I’m More Like AI Than I Realize
Read more: Surprisingly, I’m More Like AI Than I RealizeI saw a post from @simplysocialkristen https://www.instagram.com/p/DdwvhxaRVCk/on Instagram that made me laugh because she was describing herself as basically the opposite of AI. There she was with a decidedly non-water beverage, joking that it takes her an hour to make a graphic and she hadn’t consumed water all day. And I realized something: apparently, I’m…
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I Met Tony Robbins Before I Was Ready for the Lesson
Read more: I Met Tony Robbins Before I Was Ready for the LessonSixteen years after an unexpected encounter in Las Vegas, two simple ideas about perspective and action landed in very different ways. In the spring of 2010, I met Tony Robbins. I wish I could tell you I immediately understood the moment’s significance, or that Tony imparted some profound wisdom that changed the trajectory of my…
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Best Bluetooth Sleep Masks for a Restful Night
Read more: Best Bluetooth Sleep Masks for a Restful NightA practical nighttime comfort for blocking light, softening outside noise, and creating a little calm at the end of a long day. Amazon Affiliate Disclosure: As an Amazon Associate, I earn from qualifying purchases. If you shop through one of my links, I may receive a small commission at no additional cost to you. I…
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How Movies Show Bullying: Essential Lessons for Real Life
Read more: How Movies Show Bullying: Essential Lessons for Real LifeAcross My Bodyguard and Heathers to The New Guy and Mean Girls, our films have long told stories about bullying. As a result, their endings usually give us something real life doesn’t: closure. I graduated from high school in 1992. Ten years later, The New Guy came out, a very early-2000s comedy about a relentlessly…
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The Emotional Impact of ‘Maniac’ and ‘Lose Yourself’ on Hustle Culture
Read more: The Emotional Impact of ‘Maniac’ and ‘Lose Yourself’ on Hustle CultureTwo iconic songs, “Maniac” and Eminem’s “Lose Yourself,” come from different eras and musical worlds, yet both helped shape the story hustle culture still sells: extraordinary success belongs to the person willing to sacrifice everything for one defining moment. In “Maniac,” the steel-town girl is virtually invisible in ordinary life. People dismiss her as crazy,…
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The Timeless Influence of Dolly Parton in American Culture
Read more: The Timeless Influence of Dolly Parton in American CultureThere are some people who become so woven into American culture that it is difficult to remember when you were first introduced to them. Dolly Parton was one of those people. For me, Dolly came through my parents. They both loved her, although for different reasons, and somewhere along the way I fell in love…
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Transform Your Recipes with Jam Wizard Magic
Read more: Transform Your Recipes with Jam Wizard MagicWhen I think of homemade jam, I picture a summer market and that wonderful moment of discovery. You pick up a loaf of freshly baked sourdough, wander past tables filled with local products and suddenly meet a jam alchemist offering flavors you would never expect to find in an ordinary grocery-store jar. That sense of…
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The Difference Between Being Seen and Being FOUND
Read more: The Difference Between Being Seen and Being FOUNDVisibility introduces a business. Being FOUND gives someone a reason to care. A business can appear in thousands of social media feeds and still remain virtually unknown. The views may be counted, the post may receive a temporary lift, and the owner may feel encouraged by promising analytics. A day later, the attention has moved…
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What It Means to Be FOUND
Read more: What It Means to Be FOUNDHow thoughtful curation can turn discovery into connection, growth, and meaningful results In The Review That Sold a Candle Two Years Later, I explored how one thoughtful recommendation can continue influencing a purchasing decision long after it is published. Julia Amponsah-Gilder’s review of a Kimberly Johnson candle remained available for nearly two years before another…
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The Power of Content Curation for Small Businesses
Read more: The Power of Content Curation for Small BusinessesWhat one small-business sale reveals about trust, discovery and the lasting value of content curation Every day, thousands of people in the United States take the first official step toward starting a business. In July 2026 alone, the U.S. Census Bureau recorded 578,926 business applications, averaging nearly 19,000 per day. These figures represent applications for…
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About the Author
Heather Gifford is a lifestyle journalist and curator behind The Oubaitori Edit, where slow living meets real life. Inspired by the idea that we all bloom in our own time, I connect small brands, thoughtful finds, and cultural moments to help you live more intentionally. Curate a Better Life.
